about Orange

Orange in Switzerland

Shareholder with 100% - Orange SA/France Telecom has extensive international experience in the rapid establishment of new high performance GSM 1800 communications networks. The company history is a famous case of successful pioneering. Orange has set up one of the two largest GSM 1800 networks in the world and its operation in the UK. is, with over 11 million customers, the world's most successful GSM 1800 network.

Orange is recognised for having led the way in mobile communications marketing, sales, distribution and customer service. Many of the marketing innovations introduced by Orange, such as all inclusive package deals have been adopted by the competition.

www.orange.com

Brand Philosophy

At Orange, our philosophy is simple. We believe in the power of collaboration, the power of combined human strength in order to be more and to achieve more. Through providing innovative solutions that meet today's communication needs, we aim to break down the physical barriers to communication and the distances created by different cultures, countries and nationalities thus leaving us free to connect, collaborate and co-create in a simpler and more collaborative way than ever before. At Orange, we believe that "together we can do more".

Vision & mission

Our corporate vision is that wirefree services will become the preferred personal communications tool for all communication needs. Our mission is to become the leading provider of high quality wirefree communications services to the people of Switzerland.

Value proposition

Transparent service this is simple, reliable and innovative with no hidden charges, offering excellent value for money, with strong brand identity, best customer care, underpinned by excellent coverage and supported by first class distribution.

Fair

Orange believes that you should not have to pay for time that you don't use. The more you talk, the better value you should get. Orange is committed to keeping your costs low, so that everyone can afford to make and receive calls at any time.

Simple

Orange believes that wirefree communications should be easy to choose. That's why Orange Price Plans give you one single price for standard calls no matter when you use your phone. Also, technological features are useless unless they are easy to use. That's why Orange focuses on innovation in the design of services which are easy to use.

Straightforward

Orange believes that it should be easy for you to understand what you have bought. Nothing should be hidden. That's why with Orange you get a fully itemised bill that tells you exactly what you are paying for.